#003 From Nurse to 7-Figure CEO: A Single Mom’s Journey of Resilience & Success
Download MP3Welcome back to another episode of Her Story. Today, we have the honor of hearing from a woman whose journey epitomizes resilience, transformation, and bold ambition. She spent twenty years of her life as a nurse, selflessly serving others and navigating one of the most demanding professions. But deep down, she knew she was destined for something more, a calling to create, to lead, and to inspire. In 2014, she took a leap of faith that many only dream of.
Elizabeth:She stepped away from the security of a long standing career and into the uncertain world of entrepreneurship. Fast forward to today, she is the CEO and founder of Scalable, powered by J Lopez enter Enterprises, a thriving company that has grown from 6 to seven figures in just six years. Her story is one of courage, vision, and unwavering belief in her purpose. She is Jasmine Lopez, and this is her story. Jay, welcome to the podcast.
Jasmine:Thank you. That was so sweet.
Elizabeth:I'm so happy that you're here. Awesome. Alright. So, Jay, when I look at you today, I see a really highly confident and accomplished woman. Like, I see a woman that is happy, a woman that's in her element and thriving, but, you know, it wasn't always like this.
Elizabeth:So much so that when when I reach out to you to be on
Jasmine:the
Elizabeth:podcast, you were, like, really excited, and you said to me, I enjoy sharing my story. It's very sad and then exciting and one that will definitely inspire women. So let's talk about you and your story in this amazing built business that you've built.
Jasmine:Thank you. It's funny that you say amazing. Right? The other day, somebody said something amazing about my company and what you've built. And I was like, oh gosh, don't say that.
Jasmine:Like, you never feel you know, because you're constantly comparing yourself to other people or other companies that you almost never feel accomplished. So when somebody compliments you, you're like, you get that what do they call that? Like, that syndrome That imposter syndrome. Get it all the time. I so when you're saying things about me and this big company and blah blah blah, I'm like, oh gosh.
Jasmine:I feel like I'm just getting started. That's nice. Again.
Elizabeth:Yeah. It's so funny you say that because I've interviewed a few women now, and they all feel the same way. Like, you see these hyper successful women making, like, 7 figures, and they feel like you just said. And I'm like, how? And this is this is one of the reasons why I wanted to start this podcast is to show other women that even highly successful people like yourself, they they still feel the fear and the ickiness of impostor syndrome.
Elizabeth:Like you said, I'm like, I think this is worth sharing with everybody. So hence
Jasmine:put in a box as women. And then also sometimes if you can put culture. Right? I'm a Latina, and our culture sometimes box you in. And you're only you're supposed to do this, this, this, and that.
Jasmine:And so you're you're just almost, like, raised with a lack of confidence. You know? When my mother found out that I was not going to be doing nursing and I was starting a company, she was not happy. She was like, for what? Like, what are you doing?
Jasmine:You have an MBA. You've been a nurse for how many years, and now you wanna start a company? Like, what's the point? She really discouraged me. And so you you're left with those scars, especially from your parents because you whatever your parents say really, you know, gets embedded in Absolutely.
Elizabeth:I believe in it. I have this memory of my dad. I was a little kid, probably nine or 10 years old. And I said, I think I wanna be an astronaut. And, you know, I probably wasn't gonna be one Right.
Elizabeth:Because I was so young. And he just he laughed and said, oh, well, you were born in the wrong country. Because, you know, I was born and raised in Mexico. You know? It's like, oh, you you should have you probably should have needed to be born in The US to do that.
Elizabeth:And I still remember that, and I was really young. So as a Latina, like you said, definitely, your parents make a play a big role on these boxes like Yep. Like you were talking about.
Jasmine:Yeah. I have
Elizabeth:three
Jasmine:girls as a single mom. You know? I wasn't supposed to make it in this world. Oh my gosh. Because I'm a single mom.
Jasmine:Never do that. You know? But I'm very careful with the words that I choose when it comes to them.
Elizabeth:Yeah. Me too. Me too. Alright. So, well, take us back to your early days as a nurse.
Elizabeth:What drew you to that career, and what was your life like in those twenty years? Like, did you wanted to be a nurse? Because is that what your parents wanted you to do, or do you actually wanted to be a nurse? Like, take me back to this early years.
Jasmine:Yeah. So it's funny. I was raised in an entrepreneurship home. My dad was a business owner. And I remember when I was little doing all the little things with him, helping him with his invoices, with his checkbook, and all of that.
Jasmine:But as I got older and he ended up getting sick when I was 10 years old and he ended up dying. So throughout my grammar school, the rest of grammar school, and high school, I was just, you know, just focused doing the regular stuff and I missed out on that entrepreneurship. I remember all those beautiful memories were gone now because mom had to go to work and I'm now, you know, just living life as a kid and going through school And but the only memory I really did have that I remember helping him was with his medication during his cancer journey. So I decided I wanted to be a nurse because I enjoyed that. I enjoyed helping sick people.
Jasmine:Right. But deep down, it was already rooted the entrepreneurship journey that I had watched him. And he was successful. So and then also the regrets of thinking if he would have still been alive, where would we be as a family? Because he had we he had more money than the average family, Latina family Right.
Jasmine:Back then. You know? And so we were being raised in a home that he had purchased, you know, with he had seven bands. His company was large. Like, I knew we were doing a little bit we were doing good, you know, at least a nice middle class, you know, upbringing.
Jasmine:But then, you know, fast forward into nursing, and I always wanted I had a leadership mentality. Like, I always ran for office in student government. You know, I always wanted to be not the president, but I was good with being
Elizabeth:the secretary involved in something.
Jasmine:I was always involved in something, and I always wanted to be the head, the leader. So I go into, you know, college, and I'm still in leadership organizations. I'm still running for student government treasurer. Now I'm in college, and I'm studying for nursing. Become a nurse after that.
Jasmine:I start in my role as a nurse and same thing. I wanted to be a manager. That was my I wanted to manage people. I always wanted to be at the head. I wanted to be the leader.
Elizabeth:And you were. Right? You were a nurse manager.
Jasmine:Yeah. Mhmm. I got my MBA in 02/2009, and I became a nurse manager. And I worked my way up, and I did performance improvement and quality and overall seeing an emergency room and many different executive jobs in different hospitals. But the whole time, something inside of me just did was like, I can't do this forever.
Jasmine:Like, the people I'm sitting at tables and these CEOs and directors and vice presidents of all these departments in the hospital will be saying things that just didn't sound smart to me. And I'm like, you know, that doesn't sound like the strategy we should really be worried about. You know, we're taking care of people, not cars, yet they don't care that we don't have enough nurses to take care of these people that are clearly dying because we don't have nurses. Yet they're like, cut the budget and move more nurses out. Like, it just didn't make sense.
Jasmine:Like, they so I realized, I said, oh, that's because hospitals are a business. And that didn't sit right with me. Then all of a sudden, the big boom, and that was in 02/2011, my daughter gets diagnosed with a brain tumor. Yeah. So seven years old, my second daughter diagnosed with a brain tumor and now I have to ask for days off.
Jasmine:And she's having chemo. My mom gets diagnosed with cancer. She starts chemo at the same time. So now I got two of them. Luckily, older sister took over my mom and she said, you worry about Jada.
Jasmine:I got mom. And all I remember was just sadness and anxiety that I had to go to work every day, and my boss would ask me, like, hey. I know your daughter has chemo on Tuesdays. Will you be to work on Wednesdays? Like My gosh.
Jasmine:The lack of compassion. But then I put myself in her shoes. Hospitals are just a business. They don't really care about people. They care about the bottom line.
Jasmine:And I was running a step down unit and an ICU on a part time basis at the same time. So I was a part important piece of that puzzle, but they couldn't give me the time off. And the pressure was just so bad. And so I asked them to put me in a role that was a lot easier for me and my situation than they did. But at that point, I was like, I'm just a numbers here.
Jasmine:I'm just a number. If I die tomorrow, they'll fill my position.
Elizabeth:Mhmm. Right.
Jasmine:That anxiety just kept sitting inside of me. And that's when in 2014, we started a small company, and that company landed Tony Robbins, the motivational speaker.
Elizabeth:What? That was awesome. I was gonna ask you that. Would you say that you're I mean, I I'm hearing, I think it is, like, your daughter's diagnosis was that pivotal moment that said that you said, okay. I'm doing this.
Jasmine:Yes. A %.
Elizabeth:And what what kind of company was that? Was and and how do you and how did you decide it was that that you wanted to pursue pursue to start a business?
Jasmine:So it was a branding company. I had no idea what I was doing. I'm a nurse. I don't know what kind of company to open. So I I just knew that I was gonna try anything just to learn, just to figure out what is a business, how do you get an LLC, how do you open it, how do you get paid, like and I met this guy at the gym.
Jasmine:His name was Keith. And at the gym, we just started talking and he's like, oh, what do you do? And I was telling him, I'm a nurse and I just wanna leave this career. I can't do this anymore. He's like, you have your MBA?
Jasmine:I'm like, yeah. He's like, let's start a company. Let's talk. Maybe we could come up with something. And we did.
Jasmine:And we came up with the company name was called believable. And we took that company and we started we dreamt about our dream client and our dream client was Tony Robbins. We didn't even think we'd ever land him, but we did. We walked into his marketing company randomly in New York City. We presented our pitch randomly to some guy in an office that was sitting there.
Jasmine:He just so happened to be the chief marketing officer of the company. He called Tony right away on his cell phone and we landed the contract. So we worked with Tony for a whole year, but I had no idea what I wanted to do. And then even after that, after Tony's contract ended, I still was left with like, okay. Now we have number one person in the world, like, where do we go next?
Jasmine:And I yeah.
Elizabeth:Did you like, when you landed Tony Robbins, I didn't know that, and that's awesome. You just walk into his office. That's that's awesome. That's a great story. So once you, like, you land Tony Robbins, did you quit your job, or were you still doing nursing during that period?
Jasmine:So we were I was still doing nursing during that period just on a part time basis. Okay. Because the contract had made enough money for us to be able for me to be able to do it, do nursing part time and do that travel with Tony because we would travel to all his events along across the country. But it wasn't easy like and I feel like that was the hardest part of going from a nine to five to becoming an entrepreneur is nobody teaches you how. They talk about it that they did it, but nobody specifically teaches you how.
Jasmine:So while at Tony's events, I learned so much about starting a business and there was one particular speaker who said, listen, when you start a business and you're leaving a nine to five job, you don't have to make the salary that you make at your job. You need to make what you bring home after taxes. And that hit me. Right? Because say I was making a hundred and 40,000 a year as a nurse manager, I was only bringing home maybe $80,000.
Jasmine:So then when I did the numbers, it hit me and I was like, wow. If I can get eight clients to pay me a thousand dollars a month, I can leave my job. And that's where it came was the mission was how do I get these eight clients to pay me a thousand dollars a month to make a hundred thousand dollars in the year?
Elizabeth:How long did it take you? How long did it take you to get
Jasmine:So I come back home from working with Tony, the contract ends, and this guy on Instagram or Facebook had an ad running for a marketing agency course. Mhmm. And I had, like, $3,000 in my savings account, and the course was $3,000. So I used the $3,000 to buy the course, and I built my eight clients in six months.
Elizabeth:Wow. So within six months, you had quit your
Jasmine:No. Because and you're still scared. You can't quit because you're still not the confidence isn't there. You have because now what if the client quits? Right?
Jasmine:I don't even know how to handle. I'm trying. I'm like, alright. I know how to get clients now, but now you gotta keep them because if all eight leave, I'm finished.
Elizabeth:Right.
Jasmine:Right? And without a job and a single mom and I have a mortgage, it was no joke. So that was about 2017 when that happened. So between 2014 and 2017, I was just trying to figure out this whole thing. The course I took in the end of twenty sixteen and the 2017 was when I started to make the money and bring in the clients for a thousand dollars each.
Jasmine:But then at that point, I still wasn't ready. So I built the company while I worked part time and solidified my retention rate and learned all about that. And I left July twenty seventh of twenty nineteen with my was my last day of work.
Elizabeth:And your daughter is still battling cancer during this time?
Jasmine:Yeah. Oh, yeah. Oh, yeah. She had chemo twice between 2011 and 2018, and then she had major surgery in 2018. She's had, like, eight brain surgeries.
Jasmine:It's crazy.
Elizabeth:Oh my gosh. And how she's she's doing good now as far as I know.
Jasmine:Yeah. Right? She's Yeah. She's 20. She still has a portion of the brain tumor, but we monitor it with MRIs every three to six months.
Jasmine:Okay. She also ended up having epilepsy from the brain tumor. Mhmm. So we've been dealing with that, but she just hit a year seizure free December of twenty twenty four.
Elizabeth:So well, I'm so happy to hear that, first of all. And the reason I wanna say the reason why and I wanted to tell you this. I know that guy's course because I I I didn't take the course, but I know who you're talking to. And I actually thought you were related to him. Figured it out.
Elizabeth:But the reason why I have you as a Facebook friend is because we were we were on a marketing, probably, Facebook group. And the reason why I ended up with you as my Facebook friend is because you were always so willing to help. You were always if somebody had a question, you would, like, help them and answer answer it for them, always commenting on other people's post. So for some reason, we ended up fake Facebook friends, and this is that's why I can't kinda, like, been following you all these years because we've been friends on Facebook all these years. So I'm like, when I got the idea for the podcast, I'm like, I have to get Jay on it.
Elizabeth:Like, she is awesome. Alright. So talk to me about now you your company's name changed recently. So what what is the heart of your company? Like, what impact do you hope to create?
Elizabeth:And talk to me about what you do, first of all. Like, what does your company do and how it has evolved?
Jasmine:Yeah. So when we first started years ago and, you know, businesses evolve and they must evolve because one of the things Tony Robbins says is if you don't innovate, you'll die. So we started as a marketing agency managing social media for businesses as well as doing marketing Facebook ads for a lot of car dealerships. Then I moved into doing Facebook ads and lead generation for car dealerships. Then we started to call leads for car dealerships.
Jasmine:And then at a certain point in 2021, I decided, listen, this isn't working. Like, I don't like working with car dealerships and they kept canceling a lot. Like, a lot of the car dealerships would work with us for two or three months, cancel their service, work with us and you can't sustain a business like that. You need the long term retention. So what we did what I did was just pivot and started to work with real estate agents.
Jasmine:So right now, the reason why I started to work with real estate agents was because I noticed the opportunity in the market, and the opportunity was truly based on trust. There are a lot of marketing companies out there that feed real estate agents or that service real estate agents, but very little are there companies that actually care about them. And so a lot of agents will go out there and spend thousands of dollars and get nothing. And I get them on my calls all the time. I just spent 5,000.
Jasmine:I just spent 10,000. I got nothing. And so what I decided was I was gonna be the opposite of that. No matter how long it took me to grow this company. And we're really a slow growing company.
Jasmine:Like, compared to those that are out there in the industry that probably make 10 times more than I do, I don't care. I like the style that I have, the growth rate because we are doing good business. And our agents refer us. There's no bad reviews. We do our best.
Jasmine:And at the end of the day, if a client ends their contract with us, they're always very happy with what we've provided them. And so the heart of the business was really all on trust. And what they say is like, and doing I can sleep at night. Like, I'm not stealing anybody's money. So I always felt like, hey.
Jasmine:This is for the agents. Right? Now we're at a point in 2025 where I'm now focused on my team and my ISAs. And how do they're the backbone of the business now. How do I feed them more?
Jasmine:How do I take care of them more? And it's not always money.
Elizabeth:What is ISA stand for?
Jasmine:Inside sales agent. We do right now, we do the majority of the cold calling for real estate agents. So we call and set appointments for them. So I have a call center in The Philippines. I also have people in Mexico, Honduras, Colombia, Venezuela.
Elizabeth:That sounds and now is that is that all that your company does now that for real estate agents or do you still do other marketing
Jasmine:98 are. I do have 2%, maybe, like, a handful, 10 clients that remain from prior years.
Elizabeth:Prior years.
Jasmine:I have chiropractors. I have limo companies. I have attorneys, like, two I have, like, a handful of 10 clients that are still with us. Do we're still doing their social
Elizabeth:media. Awesome.
Jasmine:Yeah. It's pretty cool. They stayed, so I I will get rid of them.
Elizabeth:So you just launched a new company Yeah. This year. Right? Can you talk about that?
Jasmine:Yeah. So this is just another idea. It's called the scalable referral network. It's for real estate agents as well. There are tons of companies out there that are called pay per close, which means if I send you a lead as a real estate agent, you owe me 25% at closing.
Jasmine:Those are called pay per close companies. Now, I just started one which is a pay per close company, but the difference with mine is that I'm creating a network. So the agents that join me in that company, they're going to be into they're gonna be in a group. So we're gonna be able to create networking events with them all virtually so they can meet each other and do business together as well. And I think that's a big piece that's missing in the industry.
Jasmine:Right now, there's a lot of virtual types of real estate offices and brokers, but they don't all commingle. They don't network together because they're in different brokerages. So for me, I feel like there was space in the industry for them to network with a neutral company. I'm neutral. I'm not an agent.
Jasmine:I don't wanna be an agent and I'm not looking to recruit them or anything like that. So I decided that I would create a network of real estate agents a lot across the country that can actually help each other no matter if you're in brokerage a or brokerage b. And when our ISAs, the team of ISAs start calling and booking appointments for them, it's a pay per close situation where they pay 35% of the closing to us.
Elizabeth:So you basically have mastered this niche, I guess, within the digital marketing world, I guess. Yeah. So how do you what would you say to someone that, you know, would say, like, oh, I don't know enough about real estate, so I couldn't do that? Like, what would you
Jasmine:Yeah. I think the biggest thing that I see in the entrepreneurship world is a lack of realizing that you have to, number one, you have to want entrepreneurship for a reason outside of yourself. Mhmm. It can't just be money. It has to be freedom.
Jasmine:It can be flexibility. It could be, you know, wanting to see the world. It has to be deeper than just money because money won't get you anywhere. You can have money and still not be happy. So it really has to be deeper than that.
Jasmine:But wait. What was the question? Now I drew a blank.
Elizabeth:Like some like, what advice would you give to somebody that thinks, oh, I don't know enough about this Oh, okay. Okay. Topic, so I couldn't launch a company or a service in that area?
Jasmine:Right. So I would say, take me for example. I was a nurse and I started a marketing company. People was like, how do you how did you get into marketing? Well, I took a little course that they offered online and I learned.
Jasmine:The second thing I did was I got a coach that taught me what to do. The third thing I did was read. I read books every single day. I listen to podcasts every single day. I have my Audible downloading books all the time.
Jasmine:Excuse me. It is a state of constant learning. Yeah. There is no excuse not to know. If you wanna learn about the real estate industry, go to the real estate industry events.
Jasmine:Teach yourself. Get the magazines. But you really have to have a passion behind it, You know? You have to really love it to want to learn more. And I don't think people understand.
Jasmine:There's also a huge amount of sacrifice involved. People don't know what it took. There was years of me and my kids not going on vacations. There was years of me not having maybe $20 to buy a cup of coffee yet the revenue in my company was $20,000 a month. I didn't know.
Jasmine:Nobody taught me how to manage my finances. I short sailed my house in 2018. Mind you, I started this journey in 2014. I was already bringing in revenue and I still short sailed my house because I couldn't afford to pay for it. But yet I bought my dream house in 2021.
Elizabeth:I think that's a good niche to get into is finances for entrepreneurs. I think that's a great that somebody could help. You know, if you need an idea, there it is. Because, yeah, I've heard I was talking to a a girl last week on the podcast, and she was saying, like, you need to know your numbers. I mean, there's no other way.
Elizabeth:You need to know your numbers.
Jasmine:Yeah. And they don't teach it. I read a book. The book that I call that I read is called Profit First by Michael Michalowicz. And I suggest everybody that is getting into business or wants to start maybe a finance company for entrepreneurs, read that book and all the books he has.
Jasmine:The Pumpkin Plan. There's so many. Toilet Paper Entrepreneur. I've read them all. He's really, really good.
Elizabeth:Yeah. I've heard I've heard of that book before, profit first. I might I might have to buy it and read it myself.
Jasmine:I keep having to reread it because sometimes I fall off the bandwagon and don't do something right, and I'm like, I have to go back to what the whole thing was that he taught.
Elizabeth:And I was gonna say to that what were you saying? Like, teach yourself. Go out there and, you know, in today's age, with so much resources and information at our fingertips, think, like, there's no excuse. If you wanna learn something, you can do it.
Jasmine:You know, I get people got mad at Kim Kardashian, like, a few years ago when they did an interview of her, she said, people are just freaking lazy. Women don't wanna work. I didn't get mad at her. Like, I understood. There are so you know, that's why I stopped being a coach because the people would pay me to come learn from me to teach them how to build a marketing agency.
Jasmine:I would try to teach them and nobody took action.
Elizabeth:They wouldn't.
Jasmine:Yet they'll play mute.
Elizabeth:I was gonna say that too. I think action taking action is the best way to learn something.
Jasmine:Yeah.
Elizabeth:I mean, there's no other way. And, like, I've seen it myself with the podcast. It's like, I don't know how to edit, but I'm doing it and I'm learning. And before I know it, I'm gonna be a master at it, but I wouldn't I wouldn't I'm not gonna be a master if I don't do it. And I have to, you know, struggle at first.
Elizabeth:Yeah. Everybody struggles at first. But the more you do it, the better you get at it. So I think action action action is Definitely. How you're gonna get to where you wanna be.
Elizabeth:And like you said, have that why, you know, a really strong why you wanna do something. Because I think, like, that vision of that why is what's gonna get you through the laziness and the struggles. And
Jasmine:Yeah. I mean, to this day, I still sacrifice. Like, we are a 7 figure business, but you have to re retain your clients. You have to think about new ways of measuring data of how to grow new offers, new pricing structures. You have to look at what's going on in the market.
Jasmine:Your competitors, understanding what they're offering. There's so much no matter what kind of company you build, you know. But I do also know that it's not hard to start a new company once you've already built one. So it it just takes that one, but that one is so difficult, you know? Because there's a lot of people there's a lot of pieces to the business puzzle, which is sales, marketing, advertising, operations, finance.
Jasmine:You have to know all of that. And some people don't even know one.
Elizabeth:What does your mom think about you now? What does your mom think about your company? Is she happy?
Jasmine:So my mom passed away just Oh, I'm so sorry. It's okay.
Elizabeth:I didn't know that.
Jasmine:That's okay. So she passed away in 2020, so she got to see some of the growth. So I'm happy that she did, and she was very proud of me. And she knew that I would keep going and sore. So I feel like when she died, my company doubled in size.
Elizabeth:Oh my gosh. I'm sorry. I didn't know that.
Jasmine:No. She has passed. No. It's okay. Because I feel like she was up there, like, handling it.
Jasmine:Like, gone. Out.
Elizabeth:Of course.
Jasmine:Send her some clients.
Elizabeth:Yeah. Putting in a work for you.
Jasmine:Exactly.
Elizabeth:So I wanted to ask you, how do you balance running a successful company with your personal life, especially as a mom and especially as a single mom yourself?
Jasmine:So I'm very strict with my time blocking. If it's not on my calendar, it's not getting done. And I also don't veer off. I'm almost obsessed, and my kids know. Even my eating is on my calendar.
Jasmine:So my lunch my breakfast time, my lunchtime, my workout time, all my meetings throughout the day, and my family time. So everybody knows that after 3PM, I pick up my daughter, my little one from school. After that, it's family time. I'm also coaching my daughter's basketball team. So it's it's a lot, but you can do it.
Jasmine:You just have to optimize and learn time blocking. It wasn't until I learned time blocking. So people don't realize that every change in your business or in your life will make you more money. And so if you knew that starting time blocking in the first quarter of twenty twenty five was gonna make you more money, you would do it. But people are so I call them commission chasers.
Jasmine:Like, they're so money driven that if the money doesn't come fast enough, they get discouraged. Mhmm.
Elizabeth:Yeah. It's so interesting because I've interview I've interviewed a few women now, and I'm starting to see patterns like what you just said. I I was asking another another girl about what was her favorite tool, and I think she said it was a calendar
Jasmine:app Calendly.
Elizabeth:To keep her organized and to know what she needs to be doing and when and, you know, everything. So and now that you said that too and is I'm starting to see patterns. This is so cool.
Jasmine:Yeah. No. That's awesome that you're starting to see patterns. I'd love to hear, like, later your book where you write after interview entrepreneurs, women, what I found was that the same commonalities.
Elizabeth:Yeah.
Jasmine:Gonna find
Elizabeth:that so cool.
Jasmine:Yeah. Yeah.
Elizabeth:Alright. How do you mess measure success beyond just revenue or financial growth?
Jasmine:So success to me is measured by the number of people that come around you that you can help become successful. So for me, one of them is my older daughter who's an entrepreneur now. She sustains her lifestyle and she's an entrepreneur. You know what I mean? She's paying all her bills.
Jasmine:She's got a brand new car, an apartment and this is all from entrepreneurship. So teaching other people how to make money and live free. I love that. I have a second daughter, my daughter with a brain tumor who's now 20 years old. She wants to be an interior designer and we just started her Instagram.
Jasmine:We're just you know, it's slow, but she just took her her course. She took a year to get it done, but she's done and really seeing her flourish and starting her company from the bottom up. I have relatives. My daughter works for me. My older daughter is part of my finance department.
Jasmine:My best friend's sister in Uruguay is my data manager inside the company. So just helping other people drives me. Absolutely. Because there's a lot of people depending on me.
Elizabeth:Absolutely. And my mom, she runs a company that my dad passed away last year, and he left the company that was pretty much running itself. He is a manufacture manufacturer, and he passed away. Now my mom's running the company, and she says, like, I don't have to do this. I could shut down and leave off of my rents or, like, my rental properties.
Elizabeth:But I don't want to do that because there's so many families that feed off of this business that your daddy left. And so, yeah, I I totally get what you're saying because that's my mom's mindset too. It's like, there's so many people that depend on these companies. So I cannot be selfish and just, you know, shut down.
Jasmine:Yeah. I could sit and take a month off and still be fine, but you you can't. I show up every day for sales calls. I sell a client. My my all my team gets a paycheck.
Jasmine:You know?
Elizabeth:Mhmm. Yeah. That's right. Okay. So we're getting close to the end here.
Elizabeth:So I wanted to ask you, what advice would you give to other women who are considering considering leaving their careers to pursue building a company or entrepreneurship?
Jasmine:Don't get discouraged. That's number one because you it's very discouraging to look at at other women who are already doing it, are successful, and you think she must be smarter than me. So don't get discouraged. I'm sorry. Number two, I remember people saying believe in yourself.
Jasmine:And I was like, well, how do you believe in yourself? Like, what does that mean? Like, it never it never hit the core, you know? Mhmm. But it's true.
Jasmine:If you do have the confidence and you know you're willing to learn and you're willing to work, that's as long as you believe in yourself, that's the recipe for success there, right there. Yeah. Don't be afraid. It's very scary. But if you manifest, like I manifested everything that I wanted in my life.
Jasmine:I'm still manifesting. Yeah. You know? So think about where you wanna be five years from now. Think of where you wanna live.
Jasmine:Think of who you wanna help and put it out into the universe because it'll it will happen if you start to manifest. Pray, number one, I mean, I I believe in God, so I definitely did a lot of pray. And, you know, nothing's impossible. If I could do it, everybody can do it. I tell people that all the time.
Jasmine:What's the difference between me and someone else is probably work ethic. I will work. I will outwork a lot of women that I know want to have a business. They don't work. And the level of work it takes is hard to explain, but it means breakfast, lunch, and dinner studying.
Jasmine:No vacations for three years, saving your money, learning how to find somebody to build you a website, and executing that fast throughout that time. A lot of people take too much time, They'll set goals. They'll write them down on paper. But I got a quote today. If you can't clearly state your goal, you won't hit it.
Jasmine:So if you don't even know what you want, you don't even know where you're going.
Elizabeth:Right. That makes sense.
Jasmine:Mhmm.
Elizabeth:What do you hope other women will take away from your story?
Jasmine:A story of resilience that I don't make excuses. And a lot of women I find do. My daughter's sick. My husband's diagnosed with diabetes. My mom just died.
Jasmine:My to me, I hate it. I hate to hear and I feel bad and I can say, listen, I'm so sorry to hear that, but your mom died today, get to work tomorrow. I don't have compassion that long. I was in the ICU with my daughter. Her brain was split in half for eighteen hours.
Jasmine:And guess what? I had my computer there. I was working because I knew I had to. That's the level of no excuse. Right?
Jasmine:So when somebody comes to me and I ask, so what have you done in the past thirty days to help yourself move the needle to where you wanna be in ten years and they go, well, I spent one weekend reading. I'm like, oh my gosh. Okay. I have to teach you some time blocking and you need more you need a bigger why. You know?
Jasmine:And that's why they say that people that have the biggest experience, the largest pain are the ones that end up doing the most because it has to hurt really bad for you to never want to work again.
Elizabeth:Right. Absolutely.
Jasmine:If it's not hurting, you're gonna stay at work.
Elizabeth:That's gonna be my new motto. What would Jay say of what I'm doing today? She think it's good or no?
Jasmine:Did I work hard enough
Elizabeth:for Am I just doing it? Am I doing the right thing, or am I act am I actually moving the needle, or I'm just staying busy? What would Jay say to me right now?
Jasmine:Yeah. Because not all movement is progress. Mhmm.
Elizabeth:Yeah.
Jasmine:So every like, I don't know. I'm just very obsessed with it, so it's hard to find people that are that understand. So when I mentioned it to, like, my sister, she's like, relax. Let's go to lunch. And I'm like, I don't have lunch on my calendar today outside of my house, so we're not going to lunch.
Jasmine:You know? Like, it's hard. So that's why they say entrepreneurship is very lonely.
Elizabeth:Right.
Jasmine:It is. I can't share my wins. Do you think I can call my cousin and say we made I made a $20,000 sale today? You know, meanwhile, she's working nine to five. Yeah.
Elizabeth:Right. Yeah.
Jasmine:You can't. So you just keep your mouth closed and you try to find rooms where there's women that will clap for you and say, I did that ten years ago. I now make a hundred thousand dollars per sale.
Elizabeth:Yeah.
Jasmine:So I gotta find those rooms with those women.
Elizabeth:Right. Absolutely.
Jasmine:They are hard to find.
Elizabeth:They are hard to find. Yeah. I agree. Jay, what what's next for you in Scalable? Are there any exciting projects on the horizon?
Jasmine:No. I feel like I just go I enjoy working, So I just go with every day, every week, and we're measuring data and we're looking at our clients' progress. That's exciting to me. You know? That's what you know, I'm like, oh my god.
Jasmine:We grew by this. Or did you see the average number of appointments our clients got in 2024? We just went over it today and it's true. We did. This morning, how many clients do we have?
Jasmine:Oh my god. Did you see we beat we beat out our highest client month of 2024? Oh my god. January 2025, we're already started ahead of the game. You know, like, it's, like, almost like a game to me.
Elizabeth:Right. Did you ever imagine when you were when you were first starting and doing part time nursing that you will be doing that one day? Like, did it ever cross your mind that that was gonna be your day to day, basically?
Jasmine:No. Not at all. It's still today. Sometimes I'm like, oh my gosh. I can't believe like, even just walking into my office in the mornings from the my, you know, my bedroom to the office, I'm like, I feel like I'm going to work downstairs.
Jasmine:You know?
Elizabeth:But I can see I can see that you love it. Like, you're so happy.
Jasmine:I am.
Elizabeth:Like, I can see how happy you are doing what you're doing, and I think that's that's what matters the most.
Jasmine:Yeah. And people can feel it. It's an emotion. That's how you get clients in marketing is making people feel an emotion. Mhmm.
Jasmine:So people it it attracts people. And so when you're excited, you can feel it on social media. When you're happy, people can tell. You know? And there's days that I'm not happy, but I think that's because I'm single that I have very little days that are not happy.
Elizabeth:You need to put it in your calendar date.
Jasmine:Yeah. I'm really good at that. Keep coughing because I had a cold last week, and it was like a No.
Elizabeth:No. It's something's going around. Yeah. Everybody's sick. Alright, Jay.
Elizabeth:Before we go, give us, like, the numb like, one marketing tip for, you know, that any business could apply today.
Jasmine:Yeah. So marketing is emotion. If you learn how to evoke emotion in what you're selling, doesn't matter if it's a product or a service, you will start to attract more people. And the way you evoke emotion is by storytelling. If you stick to storytelling and if you look at the largest brands out there, they are just really good at telling stories.
Jasmine:If you study Apple and how they tell stories, that's how they grew their business.
Elizabeth:Alright. Alright. And the last question I have here, where can we go to learn more about you and your business?
Jasmine:Yeah. Sure. So on Instagram, j lopez underscore enterprises. That's my Instagram handle. On my personal Facebook, I'm j a y lopez.
Jasmine:And then my website is jlopezenterprises.com.
Elizabeth:Alright. Thank you, Jay, so much for being here. I cannot wait to release this episode. This has been one of my favorite ones so far. Awesome.
Elizabeth:I'm excited.
